Sailor Bingo must have lucky as a middle name, as there are not many online bingo or gaming sites that have managed to escape without consequences once a complaint has been made against them to the Advertising Standards Authority.
Sailor Bingo has come away from the whole experience without retribution which from an online bingo perspective is certainly a good result.
The complaint made against Sailor Bingo was regarding the freeplay bingo games that were advertised in a recent television advertising campaign, the advertisement stated that new account holders could receive a freeplay of £20 once a deposit of £10 had been made.
The complainant felt that the advertisements were misleading and that there were terms and conditions attached to the offer that restricted withdrawals for account holders.
However luckily for Sailor Bingo the Advertising Standards Authority found that there was no case to be answered and that the online bingo site had tried to make the terms and conditions very clear to online bingo players who were interested in the special free bingo play offer.
The ASA said on their site yesterday about the adjudication ‘the ad under CAP (Broadcast) TV Advertising Standards Code rules 5.1.1, 5.1.2 and 5.1.3 (Misleading advertising) but did not find it in breach’, to see a full copy of the adjudication follow the link.
Sailor Bingo for their part do not now have to remove their television adverts as some have done previously who have had the decision go in favour of the complainant.
This is excellent news for Sailor Bingo but also for the online bingo industry as a whole as it shows that they will not have the book thrown at them every time they release an advert and that sometimes common sense does prevail after all!
New online bingo site Mint Bingo hits the market
A brand new online bingo site has launched this October called Mint Bingo, this exciting and some might say slightly quirky new site is powered by software supplied by Interactive Playnet.
Mint Bingo Editor choice
If you are a regular online bingo player and have played all the usual big name sites and haven’t come across this software before then you might like to give this online bingo site a try.
As a welcome the Mint Bingo site are offering registering players a free no deposit play of £10, then after that when you are ready to make your first deposit Mint Bingo site are providing a very generous deposit bonus of 250% and up to 500% cash match.
Mint Bingo has been given a True Brit theme, which for a UK bingo player makes the site all the more welcoming.
Players will be greeted by a very grumpy looking cartoon of Winston Mint on their visit to the homepage of the new online bingo site which is also decorated in red, white and blue.
Players will be provided with the opportunity to play 75 ball and 90 ball bingo games as well as slots (some only costing 1p) and a full range of casino games to come.
There looks like there will be a full range of exciting tournaments for online bingo players to enjoy at the Mint Bingo site, ranging from the Bingo Winners Circle to the Bingo Frequent Player as well as many more, and all offer the opportunity to win special Mint Bingo points.
For those online bingo players that like to chase the big cash guaranteed jackpots, Mint Bingo offer a £2,500 pot on the 1st of the month and a Skippy’s Gold promotion that offers guaranteed cash games rising to £2,000.